AN ONLINE MARKETING MASTERCLASS
​A PowerLink Program

You won’t be surprised to hear that your customers spend their more time on more media platforms and devices than ever before. While that presents fantastic opportunities to promote your brand, savvy business owners must work strategically to get their marketing messages in front of the right people at the right time in the right place.
 
In these sessions, we will discuss:

• Media Fragmentation: What it means and how it can actually benefit your business
• Precision Advertising: Actionable techniques to laser-focus your ad messaging to the right audiences for your brand
• Quality Content: Tips to break through the noise and beat “ad-aversion” with content that informs, engages, and entertains (and don’t worry, we’ll define what ad-aversion is `backed by research)

Your business goals for this session:

• Before the presentation, bring your precise target customer to the meeting as part of this interactive session.
• After the presentation, you’ll have the opportunity to discuss your specific customer acquisition challenges and goals with a multi-screen advertising expert from Hearst Pittsburgh, Jeff Biletnikoff

Select one of the following dates to attend:
October 11th
8:30-10 am (1h:30m)

October 11th
4 to 5:30 pm (1h:30m)

October 12th
11-12:30 pm (1h:30m)(Women in Transition II Closed)

October 13th
8-9:30 am (1h:30m)

October 13th
11-12:30 pm (1h:30m)(Jan Davies NEW)

October 18th
11 to 12:30 pm (1h:30m)(Women in Transition—Closed)

October 18th
3-4:30 pm (1h:30m)(Contractors Only)

October 19th
2-3:30 pm (1h:30m)

October 19th
5-6:30 pm (1h:30m)

October 20th
3:30- 5 pm (1h:30m)
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October 26th
8-9 am (1h)(Retail Only)

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